Telehealth: A Competitive Advantage for Employee Assistance Programs
July 10, 2018
Employee Assistance Programs or EAPs have been in existence since the 1960’s, providing critical behavioral health services to employers and their employees. Today the EAP industry is well saturated with a myriad of solutions the employer can select from. The question has become: How do EAPs stay relevant and maintain a competitive advantage in the market place?
The answer is Telehealth, specifically, telemental health software that is custom tailored for mental health interactions. The telehealth/medicine industry has produced excellent solutions that can work in tandem with existing healthcare institutions, like EAPs. There are several value-adds to consider that make the service a “win” for the employer and a distinctive competitive advantage for the EAP vendor.
1.) Increase productivity and access. (onsite kiosks)
2.) Greater health care efficiency. Reduce treatment time by approximately 4 hours.
3.) Increased engagement with health services offered. (See and talk to a person, not a voice on a phone)
4.) Assign optimal modes of care (no unnecessary ER or PCP visits)
1.) Increase access to services and utilization
2.) Offer a dynamic service that goes beyond phone calls
3.) Increase revenue with a superior service and reduced overhead from traditional expenses
4.) Attract and retain clientele that might have been previously out of reach.
If you represent an employee assistance provider or employer and are interested in learning more about how telehealth services can support your employee wellness program, I recommend that you first do your diligence on the various software solutions out there. It is important to understand each solution’s capabilities relative to your needs as an organization. There are several enterprise telemedicine solutions available with optional private labeling.
Enterprise telehealth software for behavioral health is going to change the way the employee assistance industry delivers care and the dynamic of traditional business models. The innovative companies that adopt early and capture market share will be the winners. It will be exciting to see how and when employee wellness programs form partnerships with these technology solutions. Additionally, it will be interesting to quantify the difference in effectiveness vs. utilization between the old and new approach.