Taking the Mystery out of Marketing Your Online Behavioral Health Practice
November 10, 2017
So you’re ready to to adopt a telemental health strategy but you’re unsure how to reach your patients. Marketing your online practice may seem like a daunting task, but I wanted to share some pointers that ensure your practice is poised for success.
- Social Media, a power move! Today’s society, and not just our youth, are leaning more to social media channels (such as Facebook, Twitter, LinkedIn and Instagram, to name a few) to glean information about topics they care about, and to find new ideas and people to connect with. In fact, 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts and 78% are influenced by the posts of the brands they follow on social media (Market Force).You can pick and choose which social channel will fit your practice’s needs best, but my guess is the utilization of one or more will improve your practice’s reach exponentially. Create a goal of how many posts you plan to post or retweet per week, and try to stay engaged with your audience. A good rule of thumb is for every post shared specifically about your company, you should share 3 other posts from other sources and offer 5 posts of helpful information that may be relevant to your target audience. LinkedIn is a great platform that allows professionals like yourself to leverage referrals, allowing you to create an accredited brand image. Also, try to get involved in your local Facebook groups, as they are a great way to network online.
- Don’t go silent, follow up! Patients enjoy feeling valuable, so provide them with a thoughtful message after telemedicine services rendered. Following up with a patient, whether that be via a handwritten note or an email, is a great way of showing that you care as a provider, and it could also serve as a reminder for future appointments or checkups. If following up with a handwritten note, attach a pen or business card with your branding to increase your practice’s awareness.
- Become a leader, create a blog! Creating a blog is a great way to showcase your knowledge and expertise in your profession. Showcasing your opinions or thoughts on trends and ideas in the healthcare industry is sure to catch the attention of potential new clients or fellow colleagues. Blogs are relatively easy to post (see sites like wordpress or wix) and have scheduling options that will automatically post writings for you. Link your blog to an email subscription list to be sure your audience stays in the loop with everything going on at your practice.
- Online Directories, Rating and Review Sites. Ratings and review sites are important not only because consumers turn to them when seeking information, but also because search engines are increasingly relying on them. According to business2community.com 90% of consumers read online reviews, and 88% of them trust online reviews when considering a business. You could be ignoring potential customers by not having online reviews. Not only does keeping up with a rating and reviews site draw traffic to your practice, but it serves as a great tool for tracking patient satisfaction rates.
- Create an Active Referral Program. Be sure to reward your current clients for referring you to others. Remember, most people trust word-of-mouth over any other source. Make it easy for your clients to share your value by giving them high value content to share with friends and family. A small gesture like offering 10% off your next session goes a long way in providing loyalty among patients. Happy patients increases your chance of getting referrals so be sure to take advantage of these possibilities in growing your practice!
Did you know WeCounsel’s software also provides a marketing integration solution with a customizable provider profile? Contact one of our customer success representatives by calling 888-958-2885.