5 Ways Mental Health Providers Can Get Referrals Online
July 10, 2018
By Riley Draper
Driving client referrals for private practices can be difficult, especially if you don’t have an online presence. To make sure you’re getting the most out of your practice and obtaining the referrals you need here’s five ways mental health providers can increase client referrals in a short amount of time with little or no money.
Every provider should create a Google Places page for their business. Sign up for free online and Google will send you confirmation of your business address by mail. Once approved you will be able to start adding to your page. You will also want to be sure to include an image of your business logo, your address, and hours of operation. This way, when people search your name or your profession online or through Google’s search engine your page will appear in the organic search results.
2. Online Directory
Online directories are a great way for a provider to get referrals without putting in too much time and energy. By listing yourself in an online directory potential clients will be able to search for you based on a number of criteria. The directory [WeCounsel] is releasing this month will allow clients to search for providers based on location, rates, specialties, and hours of availability. This way you can rest assured that the right clients are finding the right providers.
3. Contacts List and Newsletters
You should keep a contacts list on your computer of all your client’s names and emails. Each time you bring on a new client make sure to update your contacts list. Each month you should send out a newsletter to all the contacts in your contacts list. Keeping your clients up to date with new information about your practice, methods, etc. can be extremely helpful. This practice also keeps individuals from forgetting about you, serving as a consistent reminder that you are here for them and they can meet with you when they feel the need. MailChimp, a free software tool online, provides all of these tools completely free.
Blogging is another great way to get discovered on the internet. Be sure to blog at least twice a week on topics that would be interesting to your clients as well as other mental health specialist. To show up for more search results be sure to integrate longtail keywords like, “anxiety counseling in Atlanta” throughout the post. The more a keyword or key phrase is littered throughout the blog post the more you will show up in Google’s search results when individuals search for those key terms. Check out Blogger or Word Press, both free blogging platforms, to start your blog.
5. Basic Website
There’s a lot of very basic website templates out there you can use to create you own website with little to no costs in a short amount of time. Having your own website will allow you to show up in search results and gives you a place to introduce yourself and your practice. It can also serve as a means to host your blog or provide contact and location information.